About Us

About Ivy The Label – A Passion for Fashion & Everyday Comfort

From a Simple Sketch to a Growing Brand

Ivy The Label was born in 2016, inspired by my daughter’s name and my love for fashion. What started as simple hand-drawn sketches on printer paper quickly turned into a passion I never knew I had. I wanted to create clothing that was not just stylish but also comfortable for everyday wear—pieces that kids could move, play, and grow in while still looking effortlessly trendy.

Designing with Purpose

As the years have gone by, I’ve worked hard to expand my collections, ensuring they cater to both boys and girls while also embracing unisex designs. Fashion is constantly evolving, and so is Ivy The Label. Every new collection is a reflection of my creativity, my love for design, and my dedication to making high-quality, timeless pieces that little ones (and their parents) will love.

Mummy & Mini – Matching in Style

Over the last six months, I’ve taken Ivy The Label a step further by introducing a Mummy & Mini range. I know how special it is for parents and children to match, and now, those who love to twin can do so with style and comfort. Whether it’s for everyday wear or a special occasion, these matching pieces bring a fun and fashionable way to coordinate with your little ones.

Balancing Business & Motherhood

Being a busy mum of two and running another successful business for over 10 years means life is always hectic—but Ivy The Label is truly my passion project. There’s no better feeling than taking an idea from my head, sketching it out, and turning it into a real-life product. The most rewarding part? Seeing little ones (and their parents!) wearing and loving my designs!

Growing Together with Our Customers

Ivy The Label wouldn’t be where it is today without the incredible support from our customers. Every order, message, and photo shared means the world to me. As we continue to grow, my goal remains the same: to create beautiful, comfortable, and stylish clothing that families adore.

Thank you for being part of this journey—I can’t wait to share more with you!